AutoCar-Live

Apple Inc. is known for its relatively small, yet loyal customer base and marketing towards select groups of individuals. Saab hopes to foster similar success as it rebrands itself and styles the company to become the “Apple of car makers.” This rebranding signals the brand’s impending separation from General Motors.

http://www.autojab.com/saab-to-style-itself-as-%E2%80%9Cthe-apple-of-car-makers%E2%80%9D/